As metal reigned throughout the 1980s, a Charvel guitar became the ax of choice amongst numerous superstar virtuosos. Randy Rhodes, Eddie Van Halen, Richie Sambora, Allan Holdsworth, and Warren DeMartini all played Charvel guitars. Charvel became synonymous with blazing leads, San Dimas style, and hard rock swagger. Their catalogue expanded, and they began offering Asian import instruments, priced low to high, to meet the strong demand. By 1989, they were sold completely to the Japanese instrument manufacturer, IMC (International Music Corporation).